In 2020, YouTube launched the #YouTubeBlack Voices Fund, a multi-year commitment dedicated to spotlighting and growing Black creators and music on our platform, by giving them access to resources to help them thrive on YouTube.
The program equips Black creators, artists, songwriters, and producers with the resources and support to enable them to thrive on Youtube
YouTube is an American online video sharingand social media platform headquartered in San Bruno, California. It was launched on February 14, 2005, by Steve Chen, Chad Hurley, and Jawed Karim. It is owned by Google, and is the second most visitedwebsite, after Google Search. YouTube has more than 2.5 billion monthly users who collectively watch more than one billion hours of videos each day. As of May 2019, videos were being uploaded at a rate of more than 500 hours of content per minute.
In October 2006, 18 months after posting its first video and 10 months after its official launch, YouTube was bought by Google for $1.65 billion. Google’s ownership of YouTube expanded the site’s business model, expanding from generating revenue from advertisements alone, to offering paid content such as movies and exclusive content produced by YouTube. It also offers YouTube Premium, a paid subscription option for watching content without ads. YouTube and approved creators participate in Google’s AdSense program, which seeks to generate more revenue for both parties. YouTube reported revenue of $19.8 billion in 2020. In 2021, YouTube’s annual advertising revenue increased to $28.8 billion.
Since its purchase by Google, YouTube has expanded beyond the core website into mobile apps, network television, and the ability to link with other platforms. Video categories on YouTube include music videos, video clips, news, short films, feature films, documentaries, audio recordings, movie trailers, teasers, live streams, vlogs, and more. Most content is generated by individuals, including collaborations between YouTubers and corporate sponsors. Established media corporations such as Disney, Paramount, and Warner Bros. Discovery have also created and expanded their corporate YouTube channels to advertise to a larger audience.
YouTube has had an unprecedented social impact, influencing popular culture, internet trends, and creating multimillionaire celebrities. Despite all its growth and success, YouTube has been widely criticized. Criticism of YouTube includes the website being used to facilitate the spread of misinformation, copyright issues, routine violations of its users’ privacy, enabling censorship, and endangering child safety and wellbeing.
Benefits of the #YouTubeBlack Voices Fund
If selected for the fund, you’ll receive resources including:
YouTube Partner Manager
Dedicated support from a YouTube Partner Manager
Seed funding invested into the development of your channel.
Access to exclusive sessions focused on production, community engagement, and wellbeing.
Training and networking
Bespoke trainings, workshops, and networking opportunities throughout the year.
For More Information on the The #YouTubeBlack Voices Fund.