For Speedy Launch:

At the moment, the US Meals and Drug Administration issued advertising and marketing denial orders (MDOs) to JUUL Labs Inc. for all of their merchandise at present marketed in the US. Consequently, the corporate should cease promoting and distributing these merchandise. As well as, these at present on the US market have to be eliminated, or danger enforcement motion. The merchandise embody the JUUL system and 4 varieties of JUULpods: Virginia tobacco flavored pods at nicotine concentrations of 5.0% and three.0% and menthol flavored pods at nicotine concentrations of 5.0% and three.0%. Retailers ought to contact JUUL with any questions on merchandise of their stock.

“At the moment’s motion is additional progress on the FDA’s dedication to making sure that each one e-cigarette and digital nicotine supply system merchandise are at present being marketed to customers to fulfill our public well being requirements,” mentioned FDA Commissioner Robert M. Califf, MD. assets to overview merchandise from the businesses that account for a lot of the US market. We acknowledge these make up a major a part of the out there merchandise and plenty of have performed a disproportionate position within the rise in youth vaping. ”

These MDOs solely pertain to the industrial distribution, import and retail gross sales of those merchandise, and don’t limit particular person shopper possession or use — the FDA can’t and won’t implement in opposition to particular person shopper possession or use of JUUL merchandise or every other tobacco merchandise.

After reviewing the corporate premarket tobacco product functions (PMTAs), the FDA decided that the functions lacked adequate proof concerning the toxicological profile of the merchandise to reveal that advertising and marketing of the merchandise can be applicable for the safety of the general public well being. Specifically, a number of the firm’s research findings raised issues on account of inadequate and conflicting knowledge – together with concerning genotoxicity and probably dangerous chemical compounds leaching from the corporate’s proprietary e-liquid pods – that haven’t been adequately addressed and precluded the FDA from finishing a full toxicological danger evaluation of the merchandise named within the firm’s functions.

Up to now, the FDA has not acquired scientific data to recommend a direct hazard related to the usage of the JUUL system or JUULpods. Nevertheless, the MDOs issued as we speak mirror FDA’s willpower that there’s inadequate proof to evaluate the potential toxicological dangers of utilizing the JUUL merchandise. There’s additionally no solution to know the potential harms from utilizing different licensed or unauthorized third-party e-liquid pods with the JUUL system or utilizing JUULpods with a non-JUUL system. The FDA recommends in opposition to modifying or including substances to tobacco merchandise. JUUL customers are inspired to report any sudden well being issues or product issues to the FDA by the Security Reporting Portal and to hunt medical consideration as mandatory.

“The FDA is tasked with guaranteeing that tobacco merchandise offered on this nation meet the usual set by legislation, however the accountability to reveal {that a} product meets these requirements finally falls on the shoulders of the corporate,” mentioned Michele Mital, performing director of the FDA’s Heart for Tobacco Merchandise. “As with all producers, JUUL had the chance to supply proof demonstrating that the advertising and marketing of their merchandise meets these requirements. Nevertheless, the corporate didn’t present that proof and as a substitute left us with vital questions. With out the info wanted to find out related well being dangers, the FDA is issuing these advertising and marketing denial orders. ”

Any merchandise topic to an MDO will not be provided on the market or distributed in the US, or the FDA could take enforcement motion.

Along with guaranteeing that JUUL complies with this order, as with unauthorized merchandise typically, the FDA intends to make sure compliance by distributors and retailers. Particularly, the FDA notes that each one new tobacco merchandise in the marketplace with out the statutorily required premarket authorization are marketed unlawfully and are topic to enforcement motion.

Because the FDA has acknowledged up to now, unauthorized digital nicotine supply system (ENDS) merchandise for which no software is pending, together with for instance, these with an MDO, are amongst our highest enforcement priorities. Due to this fact, the FDA encourages retailers to debate merchandise of their stock with their suppliers together with the present standing of any explicit tobacco product’s advertising and marketing software or advertising and marketing authorization. Producers would be the finest supply of that data and retailers ought to depend on producers instantly to tell choices about which merchandise to proceed promoting.

There are various assets to assist people who smoke who wish to give up. Quitting all tobacco merchandise is the very best path to good well being. Some present JUUL customers who is not going to have entry to JUUL merchandise following this motion or present people who smoke who wish to transition away from cigarettes and cigars could determine to modify to different ENDS merchandise which were reviewed and licensed by the FDA based mostly on their potential to learn grownup people who smoke.

Up to now, the FDA has licensed 23 ENDS merchandise. Beneath the PMTA pathwaycandidates should reveal to the company, amongst different issues, that allowing the advertising and marketing of the brand new tobacco product can be applicable for the safety of public well being.

The FDA continues to work to finish its overview of the remaining pending functions for deemed merchandise submitted by the Sept. 9, 2020, deadline.

Associated Data



The FDA, an company inside the U.S. Division of Well being and Human Providers, protects public well being by guaranteeing the security, effectiveness, and safety of human and veterinary medicine, vaccines and different organic merchandise for human use, and medical units. The company can also be answerable for the security and safety of our nation’s meals provide, cosmetics, dietary dietary supplements, merchandise that give off digital radiation, and for regulating tobacco merchandise.